By: Kim Fox, Vice President Jarrard Phillips Cate & Hancock, Inc. In the hospital setting, we're all pretty clear on what to do when disaster strikes. When there's a multi-car pileup on the Interstate, an explosion at a local manufacturing plant or a massive tornado, we all have our assigned duties and we jump into action. But what about a crisis that's not a disaster. What do we do when there's a wrong-site surgery, employee embezzlement, a HIPAA violation or ... READ MORE
From a branding perspective though, if an organization conveys such an attitude - that we-are-what-we-are-take-it-or-leave-it-and-you-should-make-the-effort-to-figure-us-out attitude - the employees might as well lock the doors and go home. Its days are numbered. Perception might not always match up to reality, but most of the time, it really just doesn't matter. Consumer perceptions rule when it comes to brands. READ MORE
Some think of branding more broadly and would include not just the logo and identity but the overall image an organization portrays. To name a couple of ubiquitous examples, Coca-Cola’s packaging, ads, trucks – you name it – all have that distinctive Coke look. Starbucks, love it or hate it, has a pretty consistent branded presence wherever you find it or its products.
Yet, while these are all aspects of branding, a company’s brand is much more than the visual design of its logo, printed matter and website. READ MORE
Stephen Moegling, EVP, Account Planning, Franklin Street Stephen Moegling, EVP, Account Planning, Franklin Street Back in the pioneer days of the Web (early 1990's) my colleague, Lin Borkey, was developing websites for Coca-Cola and held a meeting with then Chief Marketing Officer for Coca-Cola, Sergio Zyman, to review a new site's progress. After two hours of presenting all the technology, bells and whistles the new site would offer, the legendary Zyman asked, "That's ... READ MORE
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