Popular author and lifestyle blogger, Jessica N. Turner, will join us for the TSHMPR conference to talk about her new book, The Fringe Hours: Making Time for You, that shows women how to get rid of guilt and find pockets of time to pursue their passions.
When she’s not writing books, blogging and taking care of three children, Jessica is an award-winning healthcare marketing professional and well-respected for her vast knowledge of the latest trends in content strategy and social media. Currently she is a member of Vanderbilt University Medical Center's content team, where she manages a variety of social media projects and platforms.
By Kim Fox
Vice President, Jarrard Phillips Cate & Hancock, Inc.
Stories about Ebola are everywhere: You see them on the news and hear them around the proverbial water cooler. In this time of high emotions, rumors and fear, it is our job as healthcare communicators to step onto the void. Who better to provide facts, information, and reassurance?
Your clinicians and operations teams have been meeting countless hours to make sure that your hospital is prepared to respond if a patient presents with Ebola or Ebola-like symptoms. But as a communicator, you must be ready as well -- to inform, educate and reassure your patients, community and employees.
Here is a checklist to help you think through what you can do to be prepared. READ MORE
By: Kim Fox, Vice President Jarrard Phillips Cate & Hancock, Inc. In the hospital setting, we're all pretty clear on what to do when disaster strikes. When there's a multi-car pileup on the Interstate, an explosion at a local manufacturing plant or a massive tornado, we all have our assigned duties and we jump into action. But what about a crisis that's not a disaster. What do we do when there's a wrong-site surgery, employee embezzlement, a HIPAA violation or ... READ MORE
From a branding perspective though, if an organization conveys such an attitude - that we-are-what-we-are-take-it-or-leave-it-and-you-should-make-the-effort-to-figure-us-out attitude - the employees might as well lock the doors and go home. Its days are numbered. Perception might not always match up to reality, but most of the time, it really just doesn't matter. Consumer perceptions rule when it comes to brands. READ MORE
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